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Soundies, produced and released from 1940 to 1947, were musical films that often included short dance sequences, similar to later music videos.In the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film, Lookout Sister.Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song.One of the best-known examples is Madonna's 1985 video for "Material Girl" (directed by Mary Lambert) which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes.Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad", which was influenced by the stylised dance "fights" in the film version of West Side Story.
Combining these styles and techniques has become more popular because of the variation it presents to the audience.
In his autobiography, Tony Bennett claims to have created "..first music video" when he was filmed walking along the Serpentine in Hyde Park, London in 1956, with the resulting clip being set to his recording of the song "Stranger in Paradise".
The oldest example of a promotional music video with similarities to more abstract, modern videos seems to be the Czech "Dáme si do bytu" ("Let's get to the apartment") created in 1958 and directed by Ladislav Rychman.
In the same year, the Beatles starred in their first feature film, A Hard Day's Night, directed by Richard Lester.
Shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones.
Tie ins and merchandising could be used in toys or marketing campaigns for food and other products.